If celebrities can dress up their accessory dogs, why can’t we put life jackets on the Polar Bears?  ADDI envisions a life jacket to help the polar bears in their journeys, sometimes lasting as long as 60 miles, swimming through the icy waters looking for food.  With global warming, finding the next patch of ice to land on is getting more challenging and evidence shows that they are drowning in increasing numbers.

I’m not sure if ADDI is serious about the product or are just spurring the conversation, but it certainly is a worthy cause.