We’re smack dab in the middle of the summer and there’s no better time to lug your cooler around the beach. Except Rob Pfischner’s “Trochotote” does just that for you. It has an embed Coleman cooler that fits perfectly inside the rotating wheel, so you no longer have to carry your cooler around. Once you hit the beach you simply have to push this around as if it was a shopping cart. A great idea!

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